Hiring that actually moves
your business forward

R/FIFTY is a boutique recruitment and advisory partner built for lifestyle brands.

We believe hiring is not transactional. It is foundational. The right person doesn’t just fill a role; they shape the culture, protect the vision, and elevate your brand.

We work closely with founders and leadership teams to understand not just what you need today, but where you’re going. Then we find the people who will help take you there.

Our Services

Executive Search

Retained search for executive and senior leadership hires.

Permanent Recruitment

Full-service recruitment for permanent roles across brand-driven businesses.

Market Mapping & Talent Sourcing

Targeted sourcing designed to quickly build your candidate pipeline.

Typical roles we place

From retail, DTC, and wholesale, we support hiring across consumer businesses at every level + stage.

    • C-level / President / Founder support

    • Director ( eCommerce, Marketing, Finance, Merchandising)

    • Production, Buying & Planning

    • Retail & Store Operations Leadership

    • eCommerce & Growth

    • Marketing & Brand

    • Account Executive

    • eCommerce & Digital (site, CRM, performance)

    • Growth & Performance Marketing

    • Brand & Creative

    • Product Development

    • Operations & People Leadership

    • Account / Client Services

    • PR & Communications

    • Digital Marketing

    • Creative / Design

    • Studio & Operations

    • Executive Chef / Corporate Chef

    • General Manager

    • Multi-Unit & Operations Leadership

    • Event Sales

Learn More

Explore our current opportunities

View Jobs

WHAT IT’S LIKE TO WORK TOGETHER

  • “Natalie and Zoe worked tirelessly to find us the right fit for COPS. They combed through a wide range of candidates across the GTA and Canada, asked the right questions, and left no stone unturned. It was extremely encouraging to work with a team that truly takes their tagline seriously - our brand’s success genuinely mattered to them. Both were kind, patient and fierce in their approach, and it was an absolute pleasure working with them.”

    — Alex White, Creative Director & Founder, COPS

  • “Zoe,  has been an exceptional recruiting partner for Mintink. As we’ve scaled our business, she has helped us successfully fill several senior leadership roles with outstanding candidates. She takes the time to truly understand our organization, our culture, and the level of talent we expect. The candidates she presents are consistently well-vetted and aligned with our needs, which makes the hiring process far more efficient. We’ve had tremendous success working with her and would highly recommend her to companies looking for a trusted partner in senior-level recruitment.”

    — John Amendola, Founder & CEO, Mintink Sports Cards

  • "Working with Natalie and the team at R/FIFTY  was an exceptional experience from start to finish. After nine years with my previous company, making a career move was a significant and deeply personal decision. Natalie was there throughout the entire process—not just as a recruiter, but as a trusted advisor and sounding board. Her professionalism, insight, and genuine support made the transition seamless and gave me confidence every step of the way. I am happy with my decision, new career and that I put my trust in R/FIFTY.”

    — Matthew Flemming - Director, Retail

  • “I had a fantastic experience with Natalie & Zoe. From the very beginning, they were incredibly supportive and attentive. They took the time to walk me through the role requirements, helped me prepare thoroughly for the interview process, and made sure I felt confident every step of the way. What really stood out was how often they checked in and how reassuring they were during the entire process. Their guidance, encouragement, and genuine investment in my success made a huge difference. I’m very grateful for their support and would highly recommend working with them!”

    — Shamim Aghar - Social Media Specialist

  • “R/FIFTY Talent was nothing short of fantastic! We were struggling to find strong candidates for a somewhat niche, but impactful Marketing position within our company so we decided to reach out for some last minute help. Thankfully Zoe and her team were able to act fast and find multiple candidates that fit the exact profile we were looking for. In hindsight, we are thankful we made that decision because the interviews were much more competitive, giving us a final person that we are confident will help push our company to the next level!”

    — Mark Van Beek, VP Sales & Marketing, Rapala, VMC Canada